Any organisation or individual that recognises the value of being instantly recognised as the "right choice" in any market and any geographic location on the planet should proceed to register their ethical brand right now.

The nature of an ethical brand is not generally determined by its industrial classification, location, number of employees, annual turnover or budget. Apart from satisfying our Non-Starter Policy there are only two basic conditions that need to be met in order for a license to display the ethical brand Identity® to be granted and retained. These are:

• You must be a qualified Sponsor to register your ethical brand

• You must participate in the ethical brand Monitoring Program™.

  This is achieved simply by installing a link like one iof these from your homepage or professional profile to your dedicated eb Profile Page or eb Extranet . Your eb Profile is automatically generated following registration.

• Commercial Entities

  If you're a Sponsor and you have confidence in the ability of your enterprise to 'do the right thing' then you're probably ready to register your enterprise as an ethical brand right now. If your enterprise consists of one independently owned business that trades under one name and it is not a branch, subsidiary or franchise and it operates from one location then you don't need to bother reading the remainder of this section.

  If your enterprise trades under more than one name, or it operates or trades from more than one location via a branch, subsidiary and or franchised network and you would like to position one or more of these trading names as an ethical brand, then you will need to register the parent entity, that is the owner of the trading name, as an eb Commercial Group.

  • Licensing Parentage & Inheritance

    A parent entity may have interests in one or more recognisable trading name. No subsidiary, branch, franchise or other trading entity operating in any group or multi-site organisation may be registered as ethical brand without the entire group being registered as a Commercial Group. Any parent entity wishing to register an ethical brand must first register itself as the an eb Commercial Group. The Sponsor will then be invited to submit a roster of named members that identifies each subordinate entity for inclusion in the Commercial Group license.

  • Commercial Groups

    An eb Commercial Group essentially represents the blanket registration of all entities belonging to one group and or operating under one or more trading name associated with the enterprise, which is then recognised as an ethical brand. Each named member of an eb Commercial Group is subscribed to our Full Service Plan at a discounted rate and entitled to display and use the ethical brand Identity® under one license that is issued to the parent entity.

    • Purpose

      The primary purpose of an eb Group is to enable a parent entity, such as a holding company or master franchisor to:

      • Use a Single Streamlined Registration Procedure
        Initiate the registration of an entire national or international network of branches, subsidiaries and or franchise operations through one single streamlined registration procedure;

      • Plan and Manage Consistent Implementation
        Smoothly introduce the ethical brand Identity® into an entire national or international network of branches, subsidiaries and or franchise operations;

      • Control all 'eb' Communications
        Retain as much or as little control over all group communications relating to its ethical brand strategy or initiatives via its eb Extranet;

      • Monitor Global Feedback
        To monitor, analyse and manage the global feedback pipeline and response process.

    • Composition

      Each eb Group is composed of a parent entity and roster of named members. Each Commercial Group is uniquely identified by a trading name(s) and one or more country names.

      The term parent entity is a reference to the ultimate owner of the group subsidiaries, branches or franchise system being registered. Typically this would be either a) a holding company, group, corporate or other entity that owns more than a 50% of each named member; or b) a master franchisor or licensor; or c) a combination of 'a' and 'b'.

      The term named member is a reference to any physically distinct and separate, staffed premises where activities such as sales, service, production, assembly, processing, distribution or administration are regularly performed.

• Professionals

  "We are all CEOs of our own companies: Me Inc. and to be in business today, our most important job is to be head marketer for the brand called 'You'. It's that simple -- and that hard. And that inescapable." ~ Tom Peters

  Are you personally committed to the highest standards of professional integrity? It doesn't matter what capacity you work in - for yourself or for an employer - you can express that commitment by registering brand 'You' and generating your eb Profile - free if you register for our Basic Service Plan. You can activate your own personal ethical brand by creating one or more links to your eb Profile, either from your own personal website or from your professional profile on any of these professional networks: LinkedIn, LinkedIn, Spoke, Xing, Plaxo, Marzar, TooStep, Ecademy, FastPitch and Diigo.

  However, if you are an expert, perhaps even an authority in a discipline or field that is particularly relevant to ethical branding then should join the eb Associate Professionals network. If you not only understand the ethical brand Marketspace, but also recognise the market for your particular expertise in the ethical brand context - locally and or internationally - then you should register as an eb Associate Professionals network today.

  • The ethical brand Associate Professional™

    Are you a self employed professional, or a partner in a professional service firm with expertise in any of the following:
    
    

     

    	Brand Strategy		Business Analysis / BPR
    	CRM / Loyalty		CSR / SRI
    	Change Management		Commercial Strategy
    	Corporate Communications		Creative Services
    	Digital Marketing		Digital Strategy
    	Environmental Management		Ethical Marketing
    	Executive coaching		Governance / Compliance
    	HR / Recruitment		Market Research
    	Organisational Learning		Philanthropy
    	Program Management		Project Management
    	Public Relations		Six Sigma
    	Web Development 2.0

    
    

    If you answer 'yes' and understand the ethical brand Marketspace then you are invited to join the ethical brand Associate Professionals™ network. We have created the opportunity for you to position yourself at the very forefront of the rapidly expanding market we're addressing. You provide local frontline support to those ethical brands that need it. You can demonstrate your support for the ethical brand initiative and align yourself with it right now, by seizing the opportunity to become part of our global success story in your area. Simply choose the ethical brand Associate Professional option during registration.

    Register Now

    
    

    • Opportunity

      The ethical brand Associate Professional™ network represents a unique opportunity to not only establish or enhance your professional profile, but to position yourself at the forefront of the most exciting and rapidly expanding market for professional services.

      Gaining recognition as an ethical brand Associate Professional™ lays a foundation for you to establish a vibrant professional practice that is recognised and fully supported by Ethical Brand (International). You directly support registered ethical brands in their efforts to articulate, plan and execute authentic ethical brand strategies and initiatives - for your own account.

      That represents an outstanding ground floor opportunity for suitably qualified and motivated professionals that are tuned into the ethical brand marketspace and have convenient access to a reasonable size metropolitan market. However, the opportunity doesn't stop there. If you're able to demonstrate your ability to hit the ground running with a great attitude and a real passion for ethical branding then we may even invite you to enter into a an exclusive Territory Partnership to fully develop our mutual interests in your local area. Please note that these Territory Partnerships are subject to peformance, availability and further agreement.

      It all begins when you climb on board under our Full Service Plan, roll up your sleeves and help us to do some of the basic things we would like to do in your area. This includes establishing a local ethical brand Associate Professionals™ chapter as a forum for like-minded professionals to network, share experiences, insights, refer work to one another and develop opportunities together.

      Register Now

      
      

    • Services you provide

      You provide front line advice and support to both existing and prospective new ethical brands where their needs overlap with your expertise and experience. Many businesses that register as ethical brands don't need any external help at all, but many do and that is where you come in. Some need to be guided through the process of registration and activation of their ethical brand. Some need websites. Others need help reviewing, if not articulating policies for the first time. Those looking to arrange an Extended License invariably need some support.

      Many larger enterprises need some independent guidance, expert advice and hands-on support as they contemplate, prepare for and execute their ethical brand strategies and initiatives. Generally, the range of skilled support we are looking to the global ethical brand Associate Professional™ network to provide is exceptionally diverse and ranges from fairly light executive support, such as conducting stakeholder interviews and facilitating workshops to more intensive support for strategy and policy reviews, business process analytics, supply chain management, communications planning, campaign design as well as project and or program management.

      Register Now

      
      

    • What we do

      The standardised elements of our Full Service Plan, which apply to all registered ethical brands irrespective of their nature are fundamentally designed to ensure that your commercial proposition is distinctively qualified and positioned as an authentic ethical brand as well as appropriately enabled and supported in this respect. This standard package includes a dedicated extranet, or website if you need one.

      The things we throw in as extras for each ethical brand Associate Professional™ are a personal induction - formally introducing you to our business and our approach along with procedural guidance, research and engagement material - as well as of course referrals and leads, which we complement with regular press releases to relevant media. An ethical brand professional services directory will also be published online in the coming months, to showcase the skills of our global network of ethical brand Associate Professionals™. In the meantime your eb Profile Page will be optimised for the search engines.

      Fees: We do NOT charge any fees over and above the annual Full Service Plan fee. We do not act as an agent, broker or any kind of middle man for your services. You enter into your own commercial arrangements that are agreed directly with each ethical brand client, or with other ethical brand Associate Professionals™.

      Register Now
      

• Not for Profits

  A license to use the ethical brand Identity® can be as beneficial to any organisation that operates on a not-for-profit basis, as it any commercial enterprise, so we have a substantial commitment to dedicate a proportion of our resources to this sector. However, there are also many different types of organisations and enterprises operating under the heading of not-for-profit. Therefore, in order to ensure that these resources are acutely focused to deliver the most impact and support to those organisations that most need, we assign one of the following classifications to each not-for-profit entity:

  • Charities

    We recognise charitable organisations that are de facto charities. Each one must be officially registered and recognised as a charity by an appropriate regulatory authority within its home country. We generally recognise these organisations on the basis of the evidence of their officially recognised status such as tax concessions, coupled with the nature of the causes or purposes they serve, which must be consistent with the values associated with the ethical brand Identity®.

    Charities we recognise may register for our Full Service Plan without cost (US$ 450 value) and generate revenue by joining the ethical brand Affiliate Network™ as follows:

    • Register the organisation as a ethical brand and during registration,

    • Select our Full Service Plan and

    • Opt into the ethical brand Affiliate Network™.

    • The ethical brand Affiliate Network™

      Membership of the ethical brand Affiliate Network™ is strictly confined to charities we choose to accept into the affiliate program. Registering a charity as an ethical brand - even if it is officially registered and recognised as a charity by the government of its home country - does not guarantee that it will be granted ethical brand Affiliate Membership™ by Ethical Brand (International) and we reserve the right to use our sole discretion in this respect.

    • Benefits of Affiliation

      Each newly enrolled affiliate is added to our database of 'eb Causes'. 10% of all Full Service Plan fees paid to Ethical Brand (International) are routinely donated to these eb Causes and the beneficiary of each transaction is determined as follows:

      Referral Commission. Like all ethical brands, each affiliate installs one of these on its website, which links to its eb Profile Page. Each visitor to this profile page who click-through from that page to any Ethical Brand (International) website (ie: www.ethicalbrand.com or ethicalbrand.org) via any of the links provided at the foot of the profile page, or via any specifically special referral link proved to the affiliate for use on any of its websites - is treated as an affiliate referral. Each affiliate referral is tracked and if that user is a Sponsor who subsequently chooses to register his or her ethical brand and subscribe to our Full Service Plan then the referring affiliate is automatically nominated as the beneficiary of the 10% donation, which includes annual renewals.

      Nomination. Whenever a newly registered ethical brand chooses to subscribe to our Full Service Plan and this transaction is not recognised as an affiliate referral that is already subject to a Referral Commission then the Sponsor is routinely asked to nominate a beneficiary to receive the 10% donation. This procedure is repeated during each subsequent annual Service Plan renewal.

      
      
  • Non-Profits

    We generally recognise a Non-Profit organisation as any entity that exists for purposes that are defined by a constitution or charter of some description, which is not run for the benefit of one or more owners or shareholders and which is not recognised as a charity. A Non-Profit is generally run for the benefit of members (ie: associations, clubs, unions, co-operatives, community organisations, etc.) or beneficiaries such as those represented by a trust or foundation that is not registered or recognised as a charity.

    We do not generally recognise Non-Profit organisations as necessarily being needy so generally speaking, we approach the registration, servicing and licensing of these organisations the same as we do any commercial entity. A Non-Profit entity may register as an ethical brand and select our free Basic Service Plan or our Full Service Plan and pay the same standard fee.

    However, we also appreciate that there are always exceptions, so if you are the Sponsor of a Non-Profit entity that is serving a purpose or cause that is consistent with our social, economic or environmental ethos, but which is in fact needy and you would like to to register and subscribe to our Full Service Plan, perhaps because you need a website, then you please follow the procedure set out under Informal Causes (below).

    
    
  • Informal Causes

    Every day, people from all walks of life are confronted by situations that call upon them to take the initiative and do something. Not every needy situation falls neatly into a formal charity or other category that makes it easy to dispose of and although we are not in a position to give hand-outs, we do know a thing or two about communications - building websites, SEO, technology, corporate communications, etc. - if that is helpful to you. So if you are confronted by a situation that is consistent with our ethos - that is, drawing attention to what 'doing the right thing' looks like - and having support of this nature would be helpful to you, then you will need to do the following:

    • Register your initiative as an ethical brand and during registration,

    • Select the Full Service Plan (no payment is requested during the registration procedure as we review and screen all registrations), and

    • Set out your motivation/case for why Ethical Brand (International) should Sponsor your subscription to our Full Service Plan.

    Please include ALL relevant information and ensure that this is concise, to the point and complete. We will consider your request during the normal course of reviewing and screening all new registrations. We may request more information from you, or we may make an immediate decision. Subject to resource availability/capacity.Θ