ethical brand Service Classifications


If you haven't already done so, please cast your eyes over our Non-Starter Policy before proceeding to registration.

The table below provides a convenient summary of our service options. Complete details of all features can be found here.


Classification Summary DescriptionAnnual
Subscription ($AU)
Basic ServiceIf you believe yours is an authentic ethical brand and you would like to display the Ethical Brand Identity® on your business homepage or on your professional profile online, but you can't afford our Standard Service plan - then we will grant you a Limited License to display the Ethical Brand Identity®. This must link directly to your eb Profile page, which is produced following registration. Your eb Profile page essentially confirms and validates status as a registered / licensed Ethical Brand. Free
Standard ServiceThe Standard Service plan is perfect for most small businesses that already have a website. It includes everything in from the Basic Service plan, but importantly, now your eb Profile page and therefore your ethical brand is search engine optimised. You also receive a Full License allowing you to display the Ethical Brand Identity® online as above, but also on your stationery, advertising, etc.. However, please note that the Full License does not permit you use the eb identity it to identify, name or label specific products or services as this requires an Extended License. 59.00
Associate ProfessionalAre you are a professional with the relevant expertise to advise and support authentic ‘ethical brands’ and you'd like to do this entirely for your own account then you should join the eb Associate Professionals network. eb Associates receive the features of our Standard Service plan, but are also positioned as the ‘go to’ people for the complete range of professional services, thinking and skills that some small, many medium and most larger organisations require as they progress from thinking about what being an ethical brand actually means, to developing and executing relevant plans and strategies. 129.00
Full ServiceYou recognise the 'ethical brand' opportunity and you want to go all the way. Perhaps you are an independent professional or partner in a professional services firm, but then again you may also be a small business without a website, or small to medium sized organisation with big plans for your 'ethical brand'. We will build and host an eb Extranet entirely dedicated to your 'ethical brand', using our standard eb template. And if you don't already have a website we will design your extranet to serve as your main website and complete integrate your 'ethical brand' credentials. This is excellent value as the price includes hosting and email for 12 months.
Example 1: eb Template Extranet
Example 2: Bespoke Website (cost: Full Service x 2)
695.00
Commercial GroupFull Service Plan support for groups of companies, branch and franchise networks trading under one or more trading names, all of which belong to one single brand or trademark owner, holding company, master franchise or parent entity. Members of these types of groups cannot be registered independently of their master or parent entity, which must first be registered as a Commercial Group. Each member of a Commercial Group is uniquely identified by name and location. The cost includes working with the Sponsor to develop an effective group wide communications plan to ensure that each member is recognised at the right choice in their particular market. See: Commercial Groups
Affiliated CharityIncludes all the features of a Full Service Plan provided free of charge. Available only to registered charities and subject to review and acceptance. Members of the eb Affiliated charities network also receive 15% commission on all paid service plans referred (clicked through) from their website. Free

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